Some of you are strolling the book exhibit at the AAR today. Bold jacket designs and interesting typography will catch your eye. Can you judge a book by a cover? No. But you can certainly judge a cover by a cover.
A couple weeks back the Harvard University Press blog featured a post on "Talking Book Design: Introducing 'HUP Jackets.'" Ever wonder how graphic wizards work their design magic? (BTW, the design for the new Jill Lepore book is superb. The bright red. The bold type. The little toy soldiers. Excellent. See Linford Fisher's interview with Lepore below.)
This short HUP video gives an insider's look at the craft of book design: